/, Events, Television/Stepping into an ANZCA ad to help raise awareness for chronic pain

Stepping into an ANZCA ad to help raise awareness for chronic pain

(Update: July 18, 2014)
Yep, I’m one in five…

Watch the full ad at: www.anzca.edu.au/fellows/foundationSoula In Anzca Ad

(June 14, 2014)

Chronic pain insists on presenting me with the unexpected.

Today, I found myself on the Kerferd Road Pier in Port Melbourne, participating in the making of an advertisement that the Australian and New Zealand College of Anaesthetists (ANZCA) are making to raise awareness and funds for chronic pain. How could I say, ‘no’? Actually, I’m ashamed to say, I nearly did say ‘no’, but I quickly motivated myself by thinking of the star of this commercial who is a 5-year-old boy with arthritis.

The amazing team for Sceneon handled the filming, and from what I gathered today, the concept of chronic pain is going to be well documented and represented. Don’t want to give away too much, just a few behind the scenes shots. You’ll only have to wait a month to see the outcome. Subscribe to the site if you’re aren’t already to receive the newsletter or post update.

To add to the ‘unexpected’ adventures of chronic pain, I finally met Marika Silwedel whom also featured on A Current Affair’s (ACA’s) Nerve Pain story the same night I was. Who would have thought two people would eventually met via a pain story and ACA!?

Team Sceneon:
Director Andrew Coyle
Producer Anne-Maree Shelton
DOP Liam Gilmour
1st AC Austin Haigh
Data Wrangler Mitch Goldberg

Behind the scenes:

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By |2017-12-11T09:16:52+11:00June 14th, 2014|Advocacy, Events, Television|3 Comments


  1. John Quintner June 26, 2014 at 11:13 am - Reply

    Soula, with your permission I have just nominated you for a Victorian WorkCover Authority Award in recognition of your long and arduous struggle against all odds to return to work. Whether or not the nomination is successful, I want you to know that in my opinion and in that of the other referees, Professor Stephen Gibson & Rosemary McKenzie-Ferguson, you are most deserving of such recognition. In addition to your return to work, you have performed an important role in pain education as an advocate for sufferers of this distressing condition (pudendal neuralgia). Your ability to smile and to be creative in the face of adversity has been an inspiration to many pain sufferers around the world. I wish you the best of luck!

  2. John Quintner June 16, 2014 at 6:23 pm - Reply

    Soula, you make a fine ambassador for the cause of destigmatizing those who experience persistent pain. There is much to be done!

  3. Rosemary McKenzie-Ferguson June 15, 2014 at 8:55 am - Reply

    My hope is that the advert will go Australia and New Zealand wide, I look forward to seeing it.

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